Sneaky Wholefoods was created by Daisy Jarvis, a self confessed snack addict back in 2014. Although she found herself snacking on bars one to two times a day she always struggled to find as snack bar that she could call “my-go-to”. Australian made Health Snack Bars were hard to come by and the and majority of those found contained sugar alcohols, sweeteners, fillers or were predominately date based and mass produced.
Daisy saw the gap and took it upon herself to start making my own snacks and sharing her creations through social media avenues. Within months her creations soon became sort out by local cafes, practitioners, supermarkets and grocers and her snacks soon broke into the Health Snack Market as one of the very few handmade snack brands in Australia.
In 2018 Daisy expanded her range from Snack Bars to Multipurpose Do-It-Yourself Snack Blends in partnership with Steph McDonald @betterbeingsteph and in doing so Sneaky Wholefoods has now reached a wider dynamic and created a larger community of people now creating their own snacks at home, just like Daisy started.
She took the chance to add real value to peoples snack time; and now its come full circle.