Who is Sneaky Wholefoods?
Sneaky Wholefoods was established in 2014 by Daisy Jarvis, a self confessed snack addict.
Although Daisy found herself snacking on bars one to two times a day she always struggled to find a snack bar that she could call “my-go-to”.
A majority of those snacks found and consumed contained sugar alcohols, sweeteners, fillers or were predominately date based and mass produced.
Daisy saw the gap and took it upon herself to start making snacks in small batches and crafted to suite a range of dietary requirements including vegan, high protein, gluten free & grain free options. Within months her snack soon became sort out by local cafes, practitioners, supermarkets and grocers and her snacks soon broke into the Health Snack Market as one of the very few handmade Snack Bar brands in Australia.
In 2018 Daisy expanded her range from Snack Bars to Multipurpose Do-It-Yourself Snack Blends in partnership with Steph McDonald @betterbeingsteph and in doing so Sneaky Wholefoods has now reached a wider dynamic and created a larger community of people now creating their own snacks at home, just like Daisy in 2014..
Daisy took the chance to add real value to peoples snack time; and now its come full circle.
Listen to Daisy's Journey on The C Word Podcast