Parenting is wild. It turns the simplest things, like feeding your child or yourself into a constant emotional rollercoaster. One minute, they’re asking for cucumbers shaped like stars. The next? They’re crying because their toast “looks too bready.” And somewhere between wake-up and nap time (on a good day), you realise you’ve only had coffee. And the crusts off their "too bready" toast.
No one really tells you how easy it is to forget about yourself when you're constantly feeding everyone else, with the best intentions, of course.
Feeding my 3 year old daughter is a full-time job some days. I try to be intentional. I care about what goes into her little body. I read labels, I pack her lunch like I’m assembling the world’s cutest food group puzzle… But if I’m being honest, sometimes I’m just tossing random snacks, including Sneaky's and leftovers into a bag and hoping for the best. Because...life.
When she was almost two and we were in the thick of it, it was one of those mornings. By 9am, she’d already had three different breakfasts and I was running late for an appointment. She finally settled on her favourite yoghurt, but in the blink of an eye, she’d squeezed it all over the carpet.
While I scrambled to clean it up before heading out the door, I realised I’d only had the crusts of her toast, a mouthful of her zucchini slice and a few bites of an apple. And with a couple of hours ahead of us out of the house and her snack bag packed, I needed something for myself too. So, I grabbed a Sneaky Wholefoods snack from the pantry and gave myself a moment. Standing in the kitchen. In silence. Eating.
That moment hit the tired me hard. The stretched-thin me realised I’d actually created something for us. For parents like me, who are just trying to keep it all together and want to feed themselves something real. Something nourishing. Something that doesn’t require extra thought or effort on the hardest days.
It reminded me: I deserve nourishment too
As parents, we’re so used to putting ourselves last. We’ll wake up early to make a cute breakfast, but only have the leftovers ourselves. We pack their lunches with care and forget our own. We teach them that food is fuel, joy and comfort and still we put ourselves on the back burner. And here's the truth. I founded Sneaky Wholefoods and still don’t always get it right because I’m a human being. A whole one, just like you, who's doing there best with the season you're in.
Even with the best intentions (and a pantry full of snacks), parenting is messy. Food isn’t about perfection it’s about doing your best and having quick options on hand when you need them the most.
It’s not about the snack (but also, it is)
Yes, the convenience matters. I love that I can eat a snack and know I’m eating real, wholefood ingredients, not just crumbs of her leftovers.
Even better? My daughter loves Sneaky Wholefoods snacks too, which means she gets variety and diversity from plant foods she might not be exposed to in other packaged snacks targeted at kids or even on their own, like, psyllium husk, dates, cashews and pea protein. Things that nourish her body in ways that feel simple, joyful and fuss-free.
Not every day will be smooth. You won’t always have it all together—and that’s okay. You’re allowed to show up exactly as you are.
So, this is your sign to give yourself permission, not just to take up space in your own story again, but to do it imperfectly. To say: my body matters. My energy matters. My food matters.
Sneaky Wholefoods snacks weren’t made to replace meals or solve everything. But on the days when you're racing out the door, juggling a million things and just need something quick and nourishing, they’re here. To fill in the gaps. To offer a little support when you need it most.
Every day, I feel proud that Sneaky Wholefoods offers both the convenience and the nourishment we all deserve. Not just for ourselves, but for our kids too, especially when they are as fussy as mine.
Takeaways (from one tired parent to possibly another):
- Nourishment isn’t just for your kids; you deserve it too.
- Feeding yourself well doesn’t have to be complicated.
- Some days are survival mode and that’s okay.
- Real food made with care can ground you in the chaos.
- Plant-food diversity can be easy when it’s part of the snacks you actually enjoy.
So, to every parent out there who’s tired, multitasking and maybe forgot to eat again this is your reminder: flick the crumbs away and grab something nourishing. Something that feels like it’s been made for you. Even if you have to sneak it before the kids see.
The small shifts we make don’t just impact us; they ripple out to those little eyes watching.
With love and no more crumbs,
Daisy
Founder, Sneaky Wholefoods
