Made with real ingredients and no sugar alcohols so you can navigate your day with confidence
20% off
20% off
Best Seller
20% off
20% off
Best Seller
20% off
20% off
Best Seller
20% off
The Sneaky Wholefoods Difference
Not all protein bars are created equal.
Sneaky Wholefoods protein bars are made with real, wholefood ingredients and naturally sweetened for snacks that are easy to enjoy and easy to come back to.
Protein Bars that sneak a little goodness into your day
Wholefood ingredients you know and trust
Made with a balance of protein, carbohydrates, fibre and healthy fats
Always gluten free and plant based
Chef-made. Nutritionist approved
Made fresh in small batches each week
Frequently Asked Questions
No - never.
A lot of protein bars sneak in things like chicory root and sugar alcohols (maltitol, erythritol… you get the idea) to make the numbers look good, when comparing nutritional information, but your stomach might disagree.
Our Protein Bars contain no sugar alcohols or chicory root and are sweetened using real ingredients, primarily dates, coconut nectar and rice syrup or cane sugar (from the chocolate chips we use), providing a more natural sweetness your body recognises and tolerates, without the artificial aftertaste (or the unwanted side effects).
Protein content varies by flavour (10.8g -14.2g) from a combination of wholefood ingredients, including cashews, along with pea protein as the primary source. When combined as part of a balanced snack with carbohydrates, fats and fibre, it helps support steady energy and keep you feeling satisfied for longer. Refer to each protein bar for exact nutritional information.
Our Plant Based Protein Bars are made with natural ingredients and are generally considered safe for most people, including those who are pregnant or breastfeeding. However, we always recommend consulting with a healthcare practitioner before introducing any new protein bars into your diet during pregnancy or breastfeeding, just to ensure it’s the best choice for you and your baby.
Whenever you need something quick, nourishing and ready to go.
Our Protein Bars are made with real ingredients, and are naturally plant-based and gluten-free - designed to support energy and fit into everyday life.
They’re perfect as on-the-go snacks, work snacks at your desk, or something to grab while running errands - helping you stay fuelled and satisfied throughout the day.
They sure can (and usually want to). Our Wholefood Protein Bars are made with real ingredients and no artificial additives, making them a great option for kids as an everyday healthy snack. They’re naturally sweetened (no sugar alcohols) and soft in texture, which makes them easy to enjoy. As always, we recommend supervising younger children and checking ingredients for any allergies. *NOT SCHOOL SAFE - CONTAINS NUTS*
We’ve made a deliberate choice to stay small-batch and ingredient-focused. Being in big retailers often means brands have to adjust product formulas or use ultra-processed ingredients to meet shelf and rating requirements. At Sneaky, we prioritise real, wholefood ingredients, transparency and taste over widespread shelf presence.
Staying true to our mission allows us to:
- Keep full control over every batch and ingredient
- Avoid artificial sweeteners, sugar alcohols, and fillers
- Focus on freshness, flavour, and nutrition
- Be transparent with our community about exactly what’s in our snacks
We might not be everywhere, but what we make is worth finding.
Discover & Learn
A closer look at what goes into protein bars, and what to look for when choosing ones that work for you.
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