MANGO CHEESECAKE PROTEIN BALLS ARE BACK

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Best Seller

Birthday Cake Protein Bar 60g

$5.75

Unit price: per

Ingredients

Nutritional Information

Benefits

Shelf Life & Storage Tips

Warm Weather Handling

Shipping & Returns

Best Seller

Birthday Cake Protein Bar 60g

$5.75

Unit price: per

Sneaky Wholefoods High Protein, Gluten Free, Plant Based Snacks, no sugar alcohols, and no chicory root.

Sweet vanilla and colourful sprinkles in a soft, satisfying protein bar, made with real ingredients and balanced nutrition

10.8g Plant Protein

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A little celebration in every bite

Our Birthday Cake Protein Bar brings together buttery vanilla cake flavour, creamy white chocolate and colourful sprinkles in a soft, satisfying bar that’s easy to enjoy anytime. Sweet, nostalgic and just the right amount of indulgent, it’s an uplifting snack that brings a little more fun to your day.

Handmade in Perth, these gluten-free, plant-based protein bars are wholefood-based and made with real ingredients you recognise, so you don’t have to compromise on taste or how they'll make you feel. Easy to keep on hand when you want something a little different, it’s a simple way to sneak a little goodness into your day, with just enough indulgence to feel like a celebration.

Ingredients

Nutritional Information

Benefits

Shelf Life & Storage Tips

Warm Weather Handling

Shipping & Returns

Post-workout Birthday Cake Protein Bar by Sneaky Wholefoods, featuring natural ingredients and high protein content to help fuel recovery and energy.

A little celebration in every bite

Wholefood-based and naturally nutritious

Naturally sweetened with dates, low-GI coconut nectar, rice syrup, and a touch of cane sugar from the white chocolate and rainbow sprinkles

Plant based and always gluten free

A balance of protein, carbohydrates, fibre and healthy fats

Made fresh in small batches weekly

Made from real ingredients, for real nourishment.

What we sneak inside to make every bite delicious

Close-up of dried vanilla beans on a white background

Vanilla

That soft, cake-batter sweetness you know and love. Brings that familiar birthday cake flavour to life

Rainbow Sprinkles

A playful crunch and pop of colour. Because it wouldn’t be birthday cake without them.

White Chocolate Chips

Melty little pockets of sweet & creamy chocolate throughout. Adding a touch of indulgence and balance to the flavours.

Comparison chart between 'Most Brands' and 'Sneaky Wholefoods' on a green background

The Sneaky Wholefoods Difference

Forget the dry, chalky protein bars. Our Sneaky Wholefoods protein bars are naturally sweet and made with real ingredients, making healthy snacking effortless.

Each protein bar is plant-based, gluten-free, and free from sugar alcohols. With Sneaky Wholefoods you can enjoy real sweetness without the artificial aftertaste or those ahem unwanted side effects.

Discover our ingredients

We only sneak in the good stuff, so you can navigate your day with confidence.

Whether you’re heading out the door, slowing down for a moment, or somewhere in between… here’s where our Protein Bars fit into your day.

ON THE GO

Out the door, no time to think

School runs, errands, travel days, keep them in your bag, glove box, or desk drawer… as the perfect back-up plan.

AFTERNOON 3PM

The pick-me-up that actually works.

When the brain fog rolls in, this delivers steady, satisfying energy that actually lasts.

AFTER A WORKOUT

Fuel your recovery

Refuel, restore, and get on with your day, with a snack that keeps you feeling balanced and satisfied.

ANYTIME YOU NEED IT

A little something for yourself

Late nights, quiet pauses, or somewhere in between, your small reset in the middle of it all.

Perfect if you're a

Customers praised this protein bar as "absolutely delicious" with a fun birthday cake flavor. Shoppers loved the clean ingredients with "no nasties" or fake sugars that cause stomach upset. The sprinkles add crunch and make it enjoyable. Many called it their favorite flavor and a convenient, filling snack for work or on-the-go.

5 stars: 15 (100%)
4 stars: 0 (0%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

10 Bars - $5.50 each (best value)

These are a great snack to keep in my hand bag

These are a great snack to keep in my hand bag and when I’m on the go!
I haven’t had a favour I haven’t liked!

5 Bars - $5.59 each

Absolutely love this bar - by far my favourite flavour

Absolutely love this bar - by far my favourite flavour. Each bite tastes great and the sprinkles add some crunch and a bit of fun.

1 Bar - $5.75 each

Great ingredients and taste no unnecessary fake sugars or fibres that cause an stomach upset

Great ingredients and taste no unnecessary fake sugars or fibres that cause an stomach upset, would buy again!

5 Bars - $5.59 each

Steph

Delicious and addictive will be getting more and trying other flavours

Hi Steph,

Thank you so much for your review! We’re beyond excited that your first time snacking with us was deliciously addictive! We can’t wait for you to try our other flavours and find your next favourite 😃

10 Bars - $5.50 each (best value)

Delicious!

This is definitely one of my favourite flavours! Doesn't taste artificial and is so fun!

Yes! No artificial taste 🙌 It’s a win all around – thanks for the awesome feedback! We’re so happy it’s one of your faves!

Obsessed!!!

My fav go to snack. I always have one in my work bag for days where I want something a little sweet but also filling. And the fact that they are filled with no nasties makes them even better.

Excellent!

Excellent!

It's like a party in my mouth!

Hi Jessica, thank you so much for your 5-star review! We're so happy to hear your enjoying the Wh...

Delicious

These bars are super yum and convenient to take anywhere and have while on the run. I love the great ingredients used, you know there’s no nasty stuff

Snack time just got sweeter with your awesome review. Thanks for sharing the love Fiona.

Highly recommended!

Lot's of choc chips and a great sweet base. my favourite nightly treat

Your review is as sweet as our snacks. Thanks for spreading the love!

Excellent!

Love the bars and especially now that I’m breast feeding. So happy knowing that it’s good ingredients that will refuel me with good calories.

Hi Nadine, congratulations on your little one. We're so happy to hear that your finding our bars ...

Such a fun snack!

I love the little inclusions in the bar - such a fun way to enjoy a healthy snack!

All the little inclusions of sprinkles and white chocolate are so fun, aren't they? Thank you for...

Best bars you can buy!!!

Incredible taste, beautiful look - simply the best! Well done team!

Now we have the 'It's simply the best' song stuck in our heads 😅 Thank you so much Jacqueline

Excellent!

Absolutely delicious snack, amazing customer service and love supporting a phenomenal small Australian business.

This means the world to our small team

Soo good!

Taste soo good and I’m fussy with the taste of protein but love these

Looking for more flavours?

Explore all protein bar flavours

Frequently Asked Questions

Will I find chicory root, sugar alcohols, or artificial sweeteners in your protein bars? →

No - never. A lot of protein bars sneak in things like chicory root and sugar alcohols (maltitol, erythritol… you get the idea) to make the numbers look good, when comparing nutritional information, but your stomach might disagree. Our Birthday Cake Better Being Protein Bars are sweetened using real ingredients, primarily dates, coconut nectar, rice syrup (from the white chocolate chips we use) and a small volume of sugar in the rainbow sprinkles, providing a more natural sweetness your body recognises and tolerates, without the artificial aftertaste (or the unwanted side effects).

How much protein will I get in each protein bar, and where does it come from? →

Protein content varies by flavour (10.8g -14.2g) - refer to each protein bar for exact nutritional information, but our Birthday Cake Better Being Protein Bar contains 10.8g of Protein from a combination of wholefood ingredients, including cashews and nut butter, along with pea protein as the primary source. When combined as part of a balanced snack with carbohydrates, fats and fibre, it helps support steady energy and keep you feeling satisfied for longer.

Can I eat your protein bars during pregnancy or while breastfeeding? →

Our Birthday Cake Better Being Protein Bars are made with natural ingredients and are generally considered safe for most people, including those who are pregnant or breastfeeding. However, we always recommend consulting with a healthcare practitioner before introducing any new protein bars into your diet during pregnancy or breastfeeding, just to ensure it’s the best choice for you and your baby.

When is the best time to eat your protein bars during the day? →

Whenever you need something quick, nourishing and ready to go. Our Birthday Cake Better Being Protein Bars are made with real ingredients, and are naturally plant-based and gluten-free - designed to support energy and fit into everyday life. They’re perfect as on-the-go snacks, work snacks at your desk, or something to grab while running errands - helping you stay fuelled and satisfied throughout the day.

Can my kids eat your protein bars as an everyday healthy snack? →

They sure can (and usually want to, especially when it has rainbow sprinkles). Our Birthday Cake Better Being Protein Bar are made with real ingredients and no artificial additives, making them a great option for kids as an everyday healthy snack. They’re naturally sweetened (no sugar alcohols) and soft in texture, which makes them easy to enjoy. As always, we recommend supervising younger children and checking ingredients for any allergies. *NOT SCHOOL SAFE - CONTAINS NUTS*

Why can’t I find your protein bars in major supermarkets? →

We’ve made a deliberate choice to stay small-batch and ingredient-focused. Being in big retailers often means brands have to adjust product formulas or use ultra-processed ingredients to meet shelf and rating requirements. At Sneaky, we prioritise real, wholefood ingredients, transparency and taste over widespread shelf presence. Staying true to our mission allows us to: - Keep full control over every batch and ingredient - Avoid artificial sweeteners, sugar alcohols, and fillers - Focus on freshness, flavour, and nutrition - Be transparent with our community about exactly what’s in our snacks We might not be everywhere, but what we make is worth finding.

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