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Best Seller

Birthday Cake Protein Bar 60g

$5.75
Birthday Cake Protein Bar by Sneaky Wholefoods, made with natural ingredients and packed with plant-based protein for a post-workout snack
Sneaky Wholefoods Birthday Cake Protein Bar, a naturally sweet, protein-rich snack perfect for recovery after workouts or as a healthy indulgence.
Birthday Cake Protein Bar 60g
open birthday cake protein bar with confetti
Post-workout Birthday Cake Protein Bar by Sneaky Wholefoods, featuring natural ingredients and high protein content to help fuel recovery and energy.
Wholesome and delicious Birthday Cake Protein Bar by Sneaky Wholefoods, offering a clean, natural ingredient list ideal for post-exercise refueling
Birthday Cake Protein Bar by Sneaky Wholefoods, made with natural ingredients and packed with plant-based protein for a post-workout snack
Birthday Cake Protein Bar by Sneaky Wholefoods, made with natural ingredients and packed with plant-based protein for a post-workout snack
Best Seller

Birthday Cake Protein Bar 60g

$5.75
Sneaky Wholefoods High Protein, Gluten Free, Plant Based Snacks, no sugar alcohols, and no chicory root.

Fun, colourful and cake-inspired with 10.8g plant protein

 
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A little celebration in every bite

Our Birthday Cake Protein Bar brings together buttery vanilla cake flavour, creamy white chocolate and colourful sprinkles in a soft, satisfying bar that’s easy to enjoy anytime. Sweet, nostalgic and just the right amount of indulgent, it’s an uplifting snack that brings a little more fun to your day.

Handmade in Perth, these gluten-free, plant-based protein bars are wholefood-based and made with real ingredients you recognise, so you don’t have to compromise on taste or how they'll make you feel. Easy to keep on hand when you want something a little different, it’s a simple way to sneak a little goodness into your day, with just enough indulgence to feel like a celebration.
Post-workout Birthday Cake Protein Bar by Sneaky Wholefoods, featuring natural ingredients and high protein content to help fuel recovery and energy.

A little celebration in every bite

Wholefood-based and naturally nutritious

Naturally sweetened (no sugar alcohols)

Plant based and always gluten free

A balance of protein, carbohydrates, fibre and healthy fats

Made fresh in small batches weekly

Made from real ingredients, for real nourishment.

What we sneak inside to make every bite delicious

Vanilla

That soft, cake-batter sweetness you know and love. Brings that familiar birthday cake flavour to life

Rainbow Sprinkles

A playful crunch and pop of colour. Because it wouldn’t be birthday cake without them.

White Chocolate Chips

Melty little pockets of sweet & creamy chocolate throughout. Adding a touch of indulgence and balance to the flavours.
Comparison chart between 'Most Brands' and 'Sneaky Wholefoods' on a green background

The Sneaky Wholefoods Difference

Forget the dry, chalky protein bars. Our Sneaky Wholefoods protein bars are naturally sweet and made with real ingredients, making healthy snacking effortless.

Each protein bar is plant-based, gluten-free, and free from sugar alcohols. With Sneaky Wholefoods you can enjoy real sweetness without the artificial aftertaste or those ahem unwanted side effects.

Discover our ingredients

We only sneak in the good stuff, so you can navigate your day with confidence.

Whether you’re heading out the door, slowing down for a moment, or somewhere in between… here’s where our Protein Bars fit into your day.
Out the door, no time to think
ON THE GO

Out the door, no time to think

School runs, errands, travel days, keep them in your bag, glove box, or desk drawer… as the perfect back-up plan.

The pick-me-up that actually works.
AFTERNOON 3PM

The pick-me-up that actually works.

When the brain fog rolls in, this delivers steady, satisfying energy that actually lasts.

Fuel your recovery
AFTER A WORKOUT

Fuel your recovery

Refuel, restore, and get on with your day, with a snack that keeps you feeling balanced and satisfied.

A little something for yourself
ANYTIME YOU NEED IT

A little something for yourself

Late nights, quiet pauses, or somewhere in between, your small reset in the middle of it all.

Perfect if you're a

Busy Parent
Active Go-Getter
Busy Professional
Shift Worker
Uni Student
Traveller
Adventurous Parent
Plant-powered Foodie
Busy Parent
Active Go-Getter
Busy Professional
Shift Worker
Uni Student
Traveller
Adventurous Parent
Plant-powered Foodie

Looking for more flavours?

Explore all protein bar flavours

Frequently Asked Questions

No - never. A lot of protein bars sneak in things like chicory root and sugar alcohols (maltitol, erythritol… you get the idea) to make the numbers look good, when comparing nutritional information, but your stomach might disagree. Our Birthday Cake Better Being Protein Bars are sweetened using real ingredients, primarily dates, coconut nectar, rice syrup (from the white chocolate chips we use) and a small volume of sugar in the rainbow sprinkles, providing a more natural sweetness your body recognises and tolerates, without the artificial aftertaste (or the unwanted side effects).
Protein content varies by flavour (10.8g -14.2g) - refer to each protein bar for exact nutritional information, but our Birthday Cake Better Being Protein Bar contains 10.8g of Protein from a combination of wholefood ingredients, including cashews and nut butter, along with pea protein as the primary source. When combined as part of a balanced snack with carbohydrates, fats and fibre, it helps support steady energy and keep you feeling satisfied for longer.
Our Birthday Cake Better Being Protein Bars are made with natural ingredients and are generally considered safe for most people, including those who are pregnant or breastfeeding. However, we always recommend consulting with a healthcare practitioner before introducing any new protein bars into your diet during pregnancy or breastfeeding, just to ensure it’s the best choice for you and your baby.
Whenever you need something quick, nourishing and ready to go. Our Birthday Cake Better Being Protein Bars are made with real ingredients, and are naturally plant-based and gluten-free - designed to support energy and fit into everyday life. They’re perfect as on-the-go snacks, work snacks at your desk, or something to grab while running errands - helping you stay fuelled and satisfied throughout the day.
They sure can (and usually want to, especially when it has rainbow sprinkles). Our Birthday Cake Better Being Protein Bar are made with real ingredients and no artificial additives, making them a great option for kids as an everyday healthy snack. They’re naturally sweetened (no sugar alcohols) and soft in texture, which makes them easy to enjoy. As always, we recommend supervising younger children and checking ingredients for any allergies. *NOT SCHOOL SAFE - CONTAINS NUTS*
We’ve made a deliberate choice to stay small-batch and ingredient-focused. Being in big retailers often means brands have to adjust product formulas or use ultra-processed ingredients to meet shelf and rating requirements. At Sneaky, we prioritise real, wholefood ingredients, transparency and taste over widespread shelf presence. Staying true to our mission allows us to: - Keep full control over every batch and ingredient - Avoid artificial sweeteners, sugar alcohols, and fillers - Focus on freshness, flavour, and nutrition - Be transparent with our community about exactly what’s in our snacks We might not be everywhere, but what we make is worth finding.

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