Because the best flavours aren’t just made… they’re remembered.
Like those sticky-sweet strawberry fruit sticks you’d demolish after school. Or the pure thrill of sneaking spoonful's of raw cookie dough while “helping” Mum or Grandma bake (sorry, not sorry).
At Sneaky Wholefoods, we’re here to bring that exact feeling back. Most of our snacks are inspired by the nostalgic flavours you loved as a kid, just reimagined in a way that feels good to eat now. Think gluten-free, plant-based, wholefood snacks that hit all the right notes.
Where it all starts
A lot of our ideas don’t come from a boardroom.
They come from you.
From messages, comments and “you should make…” moments, our community plays a big part in shaping the flavours we create, especially in our Limited Edition Protein Ball collection.
That’s where we test new ideas, revisit old favourites and bring nostalgic flavours to life in a way that feels a little more fun.
Some flavours take off.
Some get tweaked.
And some go on to shape the snacks you now see in our permanent range, including all flavours found in our Protein Ball Mix collection and a few of our Nourish Bite flavours.
It’s where we test, refine and figure out what’s worth bringing back.
And sometimes, it starts with us
Not every flavour comes from a request.
Some come from the snacks we grew up loving ourselves.
The ones we couldn’t stop eating and the ones that never lasted long in the pantry after Mum and Dad did the weekly grocery shop.
Just like these flavours:
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Strawberries & Cream Better Being Protein Bar - Remember those chewy strawberry and coconut fruit sticks? The ones that magically disappeared the second they hit your lunchbox? We took that fruity favourite and gave it a glow-up, with real strawberry, and velvety white choc chips. It’s creamy, dreamy, and downright irresistible.
- Vanilla Cookie Dough Better Being Protein Bar - This one’s for all the spoon-lickers out there (hi, that's me!) We channeled the buttery, brown sugar magic of raw cookie dough into a protein bar that’s so good, you’ll forget it actually comes with benefits. With real vanilla bean and choc chips, because duh, what’s cookie dough without them?
- Jaffa Choc Chip Nourish Bite - Ahhh Jaffas. Those movie-night orange-choc legends. We reimagined that classic combo into a decadent, gluten-free, dairy-free nourish bite that’s equal parts zingy and indulgent. It’s your new go-to post-dinner treat
Why it matters
Our range is a a love letter to the snacks that defined our childhood, just made in a way that feels better to eat now.
We keep things simple:
- Wholefood ingredients at the forefront of all our snack
- Always plant based and gluten free
- No sugar alcohols or chicory root
- Made to be enjoyed, not overthought
It’s memories.
It’s comfort.
It’s licking the spoon even when you were told not to.
You shouldn’t have to choose between something that tastes good and something that does good.
