Hey Snack Lover,
If you’ve been around Sneaky for a while, you’ll know one thing about us…
We don’t just make snacks.
We make memories.
Over the years, we’ve created 20+ limited edition protein ball flavours. Some became cult favourites and some shaped the snacks you see in our permanent range today, including our full Protein Ball Mix Collection line up.
But every time we retire a flavour, there’s always at least one community member in our DMs saying: “Please tell me this isn’t goodbye forever.” And that got me thinking… what if it isn’t?
The spark: handing the power to you
I wanted 2026 to feel different, to feel fun, collaborative and for it to be community-led.
So I had an idea, what if we created Bring Back the Balls, a series designed to let our community decide which flavours deserved a comeback. Handing over the power to the people who know best.
So that's what we rolled with.
You voted. You rallied. You showed up. And now that voting has closed, your top 3 flavours and 3 runner-ups have officially been locked in.
Throughout 2026, 3–6 of these fan favourites will roll back into snack time for a limited time alongside some other exciting flavours we have in the works.
The twist: I went rogue
Here’s the fun part.
At the start of the year, before voting even began, I had a feeling about one particular flavour. I trusted you. I trusted the love I’d seen for it in previous times. And I trusted that our community would pick it as the most-loved favourite.
So I quietly made a call. I designed and ordered the labels back in January. I secured the ingredients and I scheduled in a production date. Yes, risky behaviour. And yes, it would’ve been awkward if it wasn't voted for as expected, but I had faith and you proved me right.
And now our first comeback flavour is already in motion and ready to launch next week.
What’s next?
This is more than voting results. This is community-led initiative that will help shape our production schedule for 2026. And that’s pretty cool. So, thank you for showing up and for being the kind of community that makes running Sneaky so much fun.
With Love & Snacks,
Daisy, Founder
